Muhammad Mujtaba Awan: Digital Marketing & eCommerce Specialist
Who is Muhammad Mujtaba Awan?
Muhammad Mujtaba Awan is a digital marketing and eCommerce specialist based in Rawat, Islamabad, Pakistan, with over 3 years of hands-on experience managing Shopify stores, executing high-ROI Meta and Google Ads campaigns, and driving SEO-led organic growth. He is also a content creator — @mujtabaawan.ai with 15,000+ followers — and the founder of PDFPax, a free suite of privacy-first online PDF tools.
A results-driven marketer blending technical expertise with strategic thinking to scale brands across digital channels.
Professional experience
eCommerce & Digital Marketing Specialist — Green Valley Premium Hypermarket (2022–Present)
At Green Valley Premium Hypermarket in Bahria Town, Islamabad, Mujtaba leads end-to-end eCommerce operations — product listings, pricing, inventory tracking and order fulfillment with Microsoft Dynamics AX — while planning and executing the store's digital marketing.
- Generated PKR 1.5M+ in monthly online sales through optimized ad targeting and store operations.
- Drove 5.26 million impressions and 91K+ organic clicks in 3 months via a collaborative SEO strategy.
- Planned and executed Meta (Facebook/Instagram) Ads for product launches and seasonal promotions, optimizing for ROAS and conversion rate.
- Coordinated operations staff, tracked KPIs and ensured SLA compliance for daily order management.
Lead Generation & Content Writer — PeachCode, Software & Marketing Agency (2021–2022)
- Built targeted lead generation strategies that expanded the client pipeline and lifted inbound conversions.
- Produced SEO-optimized content — blog articles, landing page copy and email sequences — for B2B software products.
- Ran LinkedIn and email outreach campaigns generating qualified leads for software development services.
Social Media Manager — One Dish Restaurant & Chaman Biryani
- Managed the full social media presence across Facebook and Instagram, growing engagement through reels and creative content.
- Optimized Google Maps and local SEO listings, improving discoverability and foot traffic for both restaurant brands.
- Designed branded graphics and promotional creatives in Canva for daily posts and seasonal campaigns.
Online Advertising Campaign Manager — Independent Projects (2020–2021)
- Independently planned and managed Facebook, Google and TikTok ad campaigns across multiple product niches.
- Delivered a 677% ROAS Facebook Ads campaign for a digital product bundle with consistent daily sales.
- Used Google Analytics, Search Console, SEMrush and Moz to monitor performance, applying A/B testing on creatives, audiences and landing pages.
Key achievements
- PKR 1.5 million in sales within a single month.
- 5.26M impressions and 91K+ clicks in one quarter through SEO.
- 677% ROAS on a Facebook Ads campaign (PKR 3,500 revenue on PKR 450 spend).
- 40%+ lift in an eCommerce store's online visibility through systematic on-page and off-page SEO.
Skills & tools
- Digital marketing & advertising: Meta Ads, Google Ads, TikTok Ads, campaign optimization, A/B testing.
- SEO & content: on-page and off-page SEO, keyword research, SEO copywriting, blogging — SEMrush, Ubersuggest, Google Search Console, Moz, YouTube SEO.
- eCommerce & operations: Shopify, product listings, pricing, order fulfillment, inventory management, Microsoft Dynamics AX, Excel/Google Sheets.
- Content & creative: copywriting, content marketing, Canva, lead generation, email marketing.
- AI & analytics: ChatGPT, Google Analytics, Google Maps SEO, social media management.
Content creator
As @mujtabaawan.ai, Mujtaba shoots, edits and publishes short-form Reels about AI tools, hidden-useful websites, productivity and online earning — building a 15,000+ follower community with videos crossing 700,000 views. Every video is a one-person production, from hook to caption.
Founder of PDFPax
That same builder's instinct led to PDFPax — 22 free PDF tools (merge, split, compress, convert, protect, edit and more) that run entirely in your browser. No accounts, no watermarks, no file uploads: your documents never leave your device.
Get in touch
- Email: mrmujtabaawan@gmail.com
- LinkedIn: linkedin.com/in/mujtabaawan
- Instagram: @mujtabaawan.ai
Open to remote, hybrid and on-site opportunities across digital marketing, eCommerce, operations and business development.
Try it now: open the free PDFPax tools — no sign-up, no watermark, and your files never leave your device.